Monthly Archives: October 2022

Atif Askar, Traton



Atif Askar is the head of Business Development, Strategy and Mergers & Acquisitions for Traton, one of the world’s largest producers of medium- and heavy-duty commercial vehicles.  Traton is controlled by the Volkswagen Group.  Why are battery-powered commercial vehicles almost always the most appropriate form of sustainable vehicles, and why is hydrogen fuel likely not necessary? What are the associated challenges and timelines?  Atif explains Traton’s approach to meeting the challenge of climate change.

You can find a transcript and web player here.

Learn more about Traton and Atif, and about GTK and your host Ali Tabibian. If links aren’t active in your app, please go to www.gtkpartners.com/tcm.